Super Bowl XLVII commercials cost a pretty penny

How much does it cost for a commercial to appear during Super Bowl XLVII? The average price this year for a 30-second slot is anything between $3.7 and $3.8 million which is up from last year’s average of $3.5 million.

If you happen to have five or six-million dollars lying around you can bribe CBS, who stated they are willing to squeeze someone in for that price.

Coca-Cola, PepsiCo., Ford, Doritos, Samsung, VW, Budwiser, and Oreo are just a few companies you will see in the 60-70 slots.

The new Budweiser brand extension from Anheuser-Busch InBev will be appearing in the highly coveted “A1″ spot in Super Bowl XLVII on Sunday February 3, making it the first commercial to air following kickoff.

The first commercial viewers will see is “Coronation”, a thirty-second spot for Budweiser Black Crown directed by Samuel Bayer of Serial Pictures, who also directed Chrysler’s Emmy-winning “Born of Fire” ad for the 2011 Super Bowl. The prime “A1″ placement is a spot Anheuser-Busch has held since 1987.

The sentimental spot is called “Brotherhood” and features the iconic Budweiser Clydesdales. Viewers will be given a look into the Clydesdales early years in a sixty second ad which chronicles the bond a Clydesdale foal shares with his trainer.

“It will be one that makes people smile, maybe put a little bit of a tear in their eye, it’s a very emotionally evocative spot. It’s a great piece and a nod to the tradition of the Clydesdales” says Chibe. – CNBC.com